This project is special to me as my good friend Laura Felstiner spearheaded the creation of this amazing home in Toronto. With traditional construction methods, you might expect to build a home like this from scratch in, oh, lets say a year. How does a few months sound to you? This is the beauty of modular! An incredible feat of engineering, it's almost hard to believe that this home arrived in six pieces on four flatbed trucks. Using a crane to assemble, the 2,130 square foot home was ready to go in seven hours! Read More

A photo contest!!! Enter now! Read More

This past weekend Pure Green was a media sponsor for the Green Living Show in Toronto. It was a wonderful experience to be at the show, to meet so many readers, both new and old. To see people's reactions as they peeked inside the magazine for the first time was amazing! Thank you to all who came, saw and subscribed! Read More

Introducing our latest addition to the Pure Green collection of illustrated posters. Created by Bess Callard, our resident illustrator, this Edible Flower Guide is from the new issue of Pure Green, themed The Urban Farm. It accompanies a column on candied edible flowers as well as an edible flower bouquet how-to by Alison Westlake of Coriander Girl (see the sneak peek here). So, if you have a bare spot on the wall that needs a bit of cheer, or perhaps you need a lovely, spring gift, take our new poster home by visiting our shop! Read More

A sneak peek into our brand new Volume 2, The Urban Farm. Read More

We're very excited to be part of the show this year. Drop by our booth #344 and say hello to the team including Celine, Michelle and Erin—we'd LOVE to meet you! Get exclusive specials on single copies and subscriptions and be among the first to see our brand new Volume 2, themed The Urban Farm. We're also hosting giveaways and contests, including our grand prize, a dinner party with Pure Green Magazine!! Read More

IN OUR WORLD, THIS IS WHAT DREAMS ARE MADE OF! Beginning with our brand new issue, Volume 2, The Urban Farm, you will be able to purchase Pure Green at Anthropologie stores. It's an honour and a delight to be offered alongside the wonderful wares at Anthropologie and to have Pure Green available in more cities near you! You should see the new issue on shelves in a few short weeks! HOORAY! Read More

A video which took seven months to create using miniatures. Besides being an incredible visual feat, it sheds light on why commercial fishing is not sustainable and shares ideas for how to create a better system. Read More

This shot is one of my favourites from the new issue. So lush and green! The shot is from one of our special features that explores growing sprouts and micro-greens at home. You will learn why these make the perfect, year-round and easy care garden; they are so packed with nutrients they are one of the most healthful foods on the planet; and it's a fresh approach to urban micro-farming! Anyone can do it with any amount of space, yet you will still inexpensively produce an incredible amount of food! Read More

Our new issue is due to arrive in just a few days! The theme centers around an introduction to urban farming—to people making it happen and great ideas/ways to get you started, all with a stylish, sustainable twist. As we were researching the new issue we came across so many amazing ideas, projects and people, way too much to include them all in the magazine, but I'm delighted to share a few with you here as we lead up to the release of Volume 2. One such project, in Toronto, is an brand new initiative called The Everything Roof created by a group called The About Face Collective. Their project is due to complete this summer—we'll make sure to catch up with them then as well, but in the meantime we asked them a few questions about their amazing project. Read More