Our Misson

PURE GREEN MAGAZINE is an independent print, online, and audio journal that is dedicated to providing inspiration for a life well lived. With sustainability and community at our very core, a strong love for style, simplicity, and taking the long way round informs everything we do. Despite the seriousness of our topics, Pure Green is committed to delivering these messages with beauty, creativity, and a positive outlook that seeks to encourage rather than discourage individuals to take action. It is our core belief that small things add up to big change. And we ask you, our reader, to believe in the power of one wholeheartedly, as we do.

What follows is our manifesto of sorts, a series of statements that embody our goal of living an inspired, conscious life, and define who we strive to be:

WE BELIEVE that all life on this planet should live consciously, sustainably and with respect for ourselves, each other, and all living things.

WE BELIEVE you can live this way regardless of time, or place. If you call a big city home, you can absolutely adapt your habits and lifestyle, and celebrate the diversity of makers and foods at your fingertips, but don’t forget to spend as much time in nature as possible. If you live in the country celebrate the space you have to stretch and live, compost, and start a garden. Relish the outdoors, really breathe it in, and weave the essence of it into your very soul.

WE BELIEVE in community. The foundation for our work lies in the spirit of community and it drives everything we do. We support each other with messages of strength and empowerment. We are your friend, colleague, mentor, and inspiration, just as you have been to us.

WE ARE MOTIVATED to produce change, and work tirelessly to serve you.

WE BELIEVE that we are never finished learning. The pathway to a more sustainable future is rooted in learning from our mistakes, so we strive to be aware, to always adapt, and never assume that we know best. Oh, and we seriously love to read. (Find out what we’re reading right now.)

WE BELIEVE in taking some time for ourselves, in embracing a slower pace, and know that in order to serve others we must first serve ourselves. Be sure to set some time aside to do the things that matter most to you, be it spending time on the mat, with your nose buried in a book or with your hands in the earth. We honor ourselves by living holistically, eating foods that nourish us, choosing thoughts that empower us, and choosing to fill our homes with objects that possess the integrity of being made well and free from harmful chemicals.

WE BELIEVE that what we eat is the foundation of a sustainable life. We eat close to the earth, and whenever possible shop at farmer’s markets for food that is grown locally and organically, or better yet, we forage and grow food ourselves. We love and respect our food, and believe in it’s power to nourish our souls as well as our bellies.

WE BELIEVE in supporting a handmade culture, and love nothing more than helping support those who make things by hand, thoughtfully, and using quality materials that don’t harm our health or the earth. We support, and truly love, small business.

AND FINALLY, WE BELIEVE in living well—life should be centered around good food, family, friends, and beauty. We look for ways to live efficiently and simply, organized to increase freedom and reduce stress. We believe you can follow any path, all that is required is daring greatly and knowing, truly knowing, that you are on the correct path. Have confidence!