Jul
9
I'm a big proponent of projects that don't take too much time to make. It's not that I don't appreciate the carefully wrought craft, but when I'm preparing for a festive gathering, I want things to look nice but I don't want to spend hour upon hour making that happen. Enter the garland. Read More
Jul
6
Welcome to Olivier Waterloo, purveryor of fine natural soaps and gifts, and our current featured stockist! Do you find reading labels and memorizing an ever growing list of ingredients to avoid overwhelming? Olivier Waterloo is a place where you can shop safe, knowing we’ve done the research for you! All of the organic and sustainable products come from companies who have clearly defined humane, ethical, and environmental policies ensuring the care of our planet and its people! Head on in with time to browse, indulge your senses and peruse Pure Green! Read More
Jul
4

Inspiration | Epilogue

Posted By:Celine
I get asked about the future of print a lot. When people realize that Pure Green actually went from publishing ONLINE to PRINT, they might look at me strangely and say "hmmm, isn't that bucking the trend"? For me, there's nothing quite like the tanglible nature of the printed word - for us, it's of course important to do it in a sustainable way, using recycled papers and vegetable inks. I have yet to read an e-book, because well, there's just something about borrowing books from friends, passing beloved titles around, until they come to sit on your shelf, waiting for a re-read or a new generation of reader. I loved this film, a student documentary by Hanah Ryuchung that explores where print has been and where it is going - is it disappearing? The film, which is wonderfully executed, features mainstays in the Toronto culture of print and the written word, featuring a few familiar faces such as Don Taylor, whom we covered before. Take a wander over to her site and watch the video - see what discourse it sparks for you. Read More
Jun
27
Yes, we've been a little quiet lately. But that doesn't mean I haven't been thinking about you! Truth be told we've been hard at work—fingers flying, emails bouncing about, eyes proofing, minds creative. It's time again for a new issue! Volume 3, themed THE GREAT OUTDOORS, is almost here. The above image is just a teensy glimpse as I sat and proofed (and reproofed) the new issue. Monday and Tuesday were spent at the printers and we'll be shipping the new issue NEXT WEEK! Amazing how time flies. If you've been thinking of subscribing but haven't yet, the time is ripe. Sign up before our big mailing in order to get your first issue nice and quick! Read More
Jun
25
I’m a city-dweller these days, but I haven’t always been one. Growing up, I lived across the street from a farm that had a roadside farm stand. Read More
Jun
14

Inspired | The First 70

Posted By:Celine
As we are wrapping our next issue (of which the theme is The Great Outdoors), when I came across this project I felt it was very appropriate. Besides beautiful videography filled with stunning vistas, it's for a good cause too. I wish for the success of this campaign with all my heart. Have a listen to this trailer and be sure to visit TheFirst70.com to find out how you can help and, if you live in California, find a screening near you. Read More
Jun
13
As we speak the Pure Green team is putting the finishing touches on our upcoming issue, Volume 3—The Great Outdoors. As you can imagine, I'm spending a lot of time in my office, which I've recently changed but is still very much a blank slate. Once the new issue is out and I have a moment to breathe, I'm dreaming about the ways to personlize my new space and really make it a place I love to be in. When I found this new project by Jessica Helgerson Interior Design (our favourite eco designer, who produces one grand slam after another) it nearly took my breath away. Seriously stunning. Read More
Jun
11
We think a lot about packaging in our house. As much as is possible, we buy foods in bulk and stay away from things that come wrapped up in boxes and bags. Sometimes though, a package is hard to avoid. Just last week we were making a Thai curry and needed to use a tin can of coconut milk. Normally we would have put the can out for collection by our city recycling program, but I decided to put it to use as a candle holder instead. I don't blame you if mention of a tin can craft has you thinking of your 3rd grade scout trip, but if you ask me, these candle holders can make a sweet addition to an adult tablescape, too. Read More
Jun
8

Events | Pop-Up Market

Posted By:Celine
I am so excited to share these photos with you today—it's the result of months of planning and anticipation. When Anthropologie asked Pure Green if we would like to participate in an event series with quarterly magazines they were planning the answer was unequivocally YES! Immediately emails and phone calls began and our concept of a pop-up farmer's market inside Anthropologie's Yorkville Avenue location in Toronto was born. It was the perfect compliment to our current Urban Farming issue—my main task was to select a group of local vendors to participate on market day. I immediately got to work contacting vendors that I admired for their high quality products, wonderful aesthetic and sustainable efforts. Read More
Jun
4

Fun | Pick & Pack

Posted By:Celine
I'm delighted to share with you a fun collaboration with Anthropologie - this 'Pick and Pack' poster are mine and Jonathan's summer farmer's market essentials, along with why we love them so. Those wonderful weekly market mornings are just beginning for a new season. Slowly browsing the stalls, drinking in the smells... I can't wait to pick up a few of the above! Read More
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